A common question we hear from users is, “What makes OptiMonk 3.0 better than a simple popup tool?”

In this article, we’ll answer that question by describing the specific capabilities that OptiMonk puts at store owners’ fingertips. Features like our advanced targeting system, embedded content, and other personalization options make OptiMonk 3.0 an advanced ecommerce personalization platform.

Let’s look at OptiMonk’s vast array of industry-leading use cases!

Then, connect your sticky bar with the campaign where the coupon code was first distributed. 

You can easily do this with campaign linking. In the “Who to Show” settings, choose the “Engaged with OptiMonk campaigns” option, and then choose the coupon code campaign and the condition “filled”.

This will create a campaign that looks different to each user who sees it:

We’ve also been working to help you take your discount game to the next level! In addition to improving the way we handle fixed discount codes and adding a Discount Code Auto Redeem option, we’ve introduced two huge features related to discount codes:

• Discount Code Reminder
• Create discount codes on the fly

OptiMonk’s drag-and-drop editor now has expanded functionality, allowing you to create embedded content, popups, and other campaign types with ease.

We made two important tweaks to our editor over the past year:

• Themes
• Easy editing

11. Themes

Having to design dozens of campaigns is often one of the biggest barriers to scaling personalized messaging efficiently. 

Marketers and shop owners have to spend a lot of time and effort to create campaigns that flawlessly match a brand’s identity.

With Themes, you only need to design one campaign to match your brand, and then you’ll automatically have a template ready to use for all your possible campaign goals.

We have some very exciting product updates for you in July. But first, let us share some delightful news from the life of OptiMonk. OptiMonk is proud to be the winner of notable awards this summer, as well:

• Category Top Performer by SourceForge,
• Leader in various different categories such as Lead Capture, Pop-Up Builder and High Performer in Retargeting by G2.

We would like to express our appreciation for all the kind reviews we receive on these sites. They – and of course, our users – mean the world to us.

Mindless email marketing without proper segmentation is passé. If you pay close attention to ROAS, you know that true power lies in segmentation. 

Coupons are not dead. They just got a serious upgrade over the years with ecommerce. In fact, every second person making a purchase online does so due to a discount.  

Customers love when their shopping experiences are personalized. —And this is a well-known truth among marketing and communication experts. 

In fact, 60% of consumers say they’ll become repeat buyers after a personalized shopping experience with a retailer. And 71% of consumers say they expect companies to deliver personalized interactions.

That’s why innovative online stores keep improving ecommerce personalization and are committed to delivering more relevant touchpoints to their customers and prospects.

Here at OptiMonk, we continue to work hard and give you more options to personalize your communication by updating our products with:

• Personalized, dynamic shipping bar 
• Dynamic product & category name replacement
• Personalized lucky wheel templates

Plus, we have some other new features to improve your efficiency, like:

• Email validation
• New Super Bowl & Valentine’s Day templates
• Refreshed editor

Let’s dive into the updates on the most exciting improvements we’ve been developing: