Case Study Archives - OptiMonk - Popups, supercharged. Create high-performing popups in minutes. One platform, hundreds of use cases. Wed, 14 May 2025 15:23:58 +0000 en-US hourly 1 https://www.optimonk.com/wp-content/uploads/sales/favicon.png Case Study Archives - OptiMonk - Popups, supercharged. 32 32 How a Conversational Popup Helped NuBest Increase Both Signups & Orders https://www.optimonk.com/nubest-case-study/ Tue, 29 Apr 2025 10:00:57 +0000 https://www.optimonk.com/?p=174517 How NuBest boosted signups by 7.58% and orders by 20.87% with a conversational popup strategy. [...]

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How a Conversational Popup Helped NuBest Increase Both Signups & Orders

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NuBest a premium supplement brand, set out to increase email signups and gain deeper insights into customer preferences. Here's how a conversational popup helped them achieve both—while boosting orders along the way.

Website: nubest.com Industry: Fitness

Meet Nubest

NuBest home page

NuBest is a U.S.-based health and beauty supplement company offering a wide range of products designed to support wellness for all ages. Their portfolio includes supplements for growth, bone and joint health, skincare, sleep support, and brain health.

All products are made with natural ingredients in FDA-registered and GMP-certified facilities, ensuring safety and quality. 

With customers in over 118 countries, NuBest delivers scientific formulations with a commitment to helping people live healthier, more vibrant lives.

The challenge

NuBest’s primary goals were clear: increase email and SMS opt-ins, and better understand what their customers were shopping for.

However, they knew that traditional popup solutions often failed to capture high-quality leads—and worse, risked annoying visitors. They needed a smarter, more engaging approach to turn traffic into subscribers and, ultimately, into customers.

That’s when they turned to OptiMonk and its conversational popups.

The solution

Instead of presenting a standard discount offer, the popup began by asking visitors about their main health goal. 

Answering this simple question is a micro-commitment for visitors, encouraging them to engage without overwhelming them. This small action makes users more likely to continue interacting. It also increases engagement by tapping into curiosity and personalization.

Beyond just grabbing attention, this approach also allowed NuBest to collect data and segment users. By understanding each visitor’s goal upfront, NuBest could deliver more relevant messaging throughout the user journey.

NuBest's convesational popup

Once visitors answered the question, they were offered a 15% discount in exchange for their email address.

NuBest convesational popup

After opting in, they were given the chance to upgrade to a 20% discount by submitting their phone number for SMS updates.

Nubest conversational popup

Rather than overwhelming users with a big ask upfront, this approach progressively asks for more, which makes each step feels natural and easy. The upgraded incentive creates a sense of added value, making the exchange feel more rewarding.

The result? Higher conversion rates, deeper engagement, and the ability to grow both email and SMS lists in one smooth, conversion-friendly flow.

The results

NuBest’s conversational popup design delivered excellent results. 

They achieved a 7.58% email signup rate, which is well above industry benchmarks.

OptiMonk analytics

But the impact didn’t stop there. The popup also increased the number of orders by 20.87% compared to those who didn’t see the popup, proving that a well-designed, personalized popup can directly drive revenue.

Looking to achieve similar results? A conversational popup could be your best move. Get started today with these templates:

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How Optimizing Popup Triggers Helped EDGE Boost Revenue by 7.84% https://www.optimonk.com/edge-case-study/ Mon, 17 Feb 2025 16:00:54 +0000 https://www.optimonk.com/?p=165415 Learn how Edge boosted revenue by 7.84% with optimized popup triggers and A/B testing. [...]

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How Optimizing Popup Triggers Helped EDGE Boost Revenue by 7.84%

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EDGE® boosted sales with A/B testing, finding that triggering a discount popup at the right time was the key to success.

Website: edgespray.com Industry: Fitness

Meet Edge

Edge Spray home page

EDGE® isn’t just another fitness brand. They’ve invented a spray formula that ehances shoe sole rubber, to give athletes a competitive grip advantage.. 

Already trusted by top Olympic athletes, trainers and coaches, their mission is to help athletes maximize performance and safety

They have been using welcome popups since the very beginning, but they were looking for the optimal lead capture pop-up trigger to maximize conversion and revenue per session in Q4.

The challenge

Like many ecommerce businesses, EDGE® faced a common problem: although they were displaying a strong offer in their welcome popup, plenty of visitors were leaving without subscribing to their email list.

They wanted to find out which popup method would perform better: presenting a welcome popup right when visitors arrived or triggering an exit-intent popup just as they were about to leave.

The only way to find answers? Put both to the test.

The solution

To determine the best popup strategy, they set up an A/B test, splitting their site visitors into two equal groups. 

Group A saw a welcome popup that appeared 5 seconds after landing on the site, while Group B were only shown an exit-intent popup, triggered just as they were about to leave.

For both groups, the popup design and offer were the same—the only difference was when the popup appeared. 

They used a classic multi-step form designed to build both email and SMS subscriber lists.

Edge Spray case study

As you can see here, they also optimized the popup for mobile traffic: 

Edge Spray discount popup mobile

The results

The A/B test revealed a clear winner: the exit-intent popup outperformed the 5-second welcome popup. 

Although there was no significant difference in subscription rates, there was a notable impact when it came to purchases.

Compared to the 5-second version, the exit-intent popup led to a 7.84% increase in revenue, a 4.24% rise in orders, and a 3.26% boost in average order value (AOV).

This shows how a simple change in timing can have a major impact on the value that an e-commerce brand is capturing. 

Ready to see the same results for your store? Start using exit-intent popups today with these popup templates and watch your sales grow!

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How illCurrency Boosted Klaviyo Email Subscription Rate by 76% https://www.optimonk.com/illcurrency-case-study/ Mon, 10 Feb 2025 07:00:02 +0000 https://www.optimonk.com/?p=163907 See how illCurrency boosted email subscribers & sales by optimizing their popup. Learn their secrets to higher ecommerce conversions. [...]

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How illCurrency Boosted Klaviyo Email Subscription Rate by 76%

Table of Contents

illCurrency like every ecommerce brand, wanted more email subscribers and higher sales. Their existing popup was good, but they set out to make it great.

Website: illcurrency.com Industry: Fashion

Meet illCurrency

illcurrency home page

illCurrency is a high-quality custom streetwear brand for sneakerheads and trendsetters. 

Based in Lancaster, PA, they specialize in exclusive, custom-designed t-shirts, hoodies, and sweatshirts that perfectly match the latest sneaker releases. 

Their goal is to help customers express themselves through fashion while setting new trends.

The challenge

illCurrency was using a Klaviyo popup to collect email sign-ups. They offered a 15% discount on a well-designed popup, but the numbers weren’t as high as they wanted. 

Their desktop email conversion rate sat at 1.04%, while mobile performed slightly better at 3.83%.

Illcurrency case study

Over 30 days, they had collected 1,150 email sign-ups. While this was a solid start, they knew they could achieve more.

That’s when they decided to optimize their approach with OptiMonk.

The solution

Instead of changing the offer, they changed the way they presented it. They kept the same 15% discount but introduced a two-step process.

On the first step, they simply asked: “Would you like 15% off?” 

Illcurrency case study

The idea was to make decision-making effortless. 

Asking, “Would you like 15% off?” is a simple question that doesn’t require users to weigh multiple options or process complex information. 

A quick “yes” creates an immediate commitment, increasing their chances of completing the sign-up. On the second page – after visitors clicked on “yes,” they asked for their email address in exchange for the discount. 

They didn’t stop there.

On the thank-you page, after users signed up, they didn’t just receive their coupon code. illCurrency also recommended a bestseller with the tagline: “Today’s most wanted.” 

This small touch made the offer even more compelling and increased the chances of an immediate purchase.

The results

The impact of these simple changes was massive. 

The mobile email conversion rate jumped from 3.83% to 6.75%, while desktop conversions increased from 1.04% to 1.83%.  

Given the numbers, over this period, their email conversion rate increased by 76%.  

The product recommendation on the thank-you page also paid off. 

This resulted in 200 additional orders, bringing in almost $18,000 in sales.

Want to achieve similar results? Get started with these multi-step popup templates today!

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How Mechanism Got 47% of Email Subscribers to Upgrade to SMS https://www.optimonk.com/mechanism-case-study/ Mon, 03 Feb 2025 07:00:28 +0000 https://www.optimonk.com/?p=163338 Learn how the gaming ecommerce store Mechanism boosted email conversions by 11% and SMS conversions by 5% using a multi-step popup. [...]

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How Mechanism Got 47% of Email Subscribers to Upgrade to SMS

Table of Contents

Mechanism wanted to understand their audience better and collect more email and SMS subscribers. Sound familiar? Here's how they did it.

Website: getmechanism.com Industry: Gaming Founded: 2022

Meet Mechanism

Mechanism home page

Mechanism is a popular ecommerce store dedicated to solving gamers’ problems. 

They specialize in high-quality grips and mounts designed to enhance gaming setups, whether at home or on the go. Their mission is to help gamers create the ultimate battle station with ease.

The challenge

Mechanism wasn’t just after more subscribers—they wanted quality leads who would genuinely engage with their brand.

Their challenge? Growing both their email and SMS lists without overwhelming visitors. Asking for too much upfront risked lower conversions. At the same time, they needed deeper audience insights to craft more personalized marketing campaigns.

The solution

The  Mechanism team introduced a multi-step popup with a mystery offer to boost engagement. 

Instead of asking for an email upfront, it started with a simple question, making participation easy. This approach required a low commitment from visitors while also helping Mechanism segment visitors effectively. 

The solution

After answering, users entered their email to unlock a 10% discount.  

Then came an optional upgrade—join the SMS list for a 15% discount. Only those opting in were asked for their phone number, keeping the process smooth and non-intrusive. 

Here you can see the complete funnel: 

The complete funnel

This approach, known as the Trojan Horse Method, developed by Jason K. Williamson, has helped many brands grow their SMS lists without hurting email signups. 

By framing it as an exclusive perk rather than an obligation, it encouraged more opt-ins.

With curiosity, incentives, and a structured approach, this popup effectively turned visitors into subscribers.

The results

So, did this strategy actually work? Absolutely. Mechanism achieved an impressive 11% email conversion rate and a 5% SMS conversion rate, significantly outperforming traditional popups. This means that 47% of email subscribers decided to subscribe to SMS too.

Beyond the numbers, they gained deeper insights into their audience. With better segmentation and personalized data, they can now send targeted offers that drive higher engagement and conversions.

Want to achieve the same results? Sign up for OptiMonk today!

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How Medipro Boosted Conversions by 10% with Landing Page Personalization https://www.optimonk.com/medipro-case-study/ Mon, 27 Jan 2025 07:00:06 +0000 https://www.optimonk.com/?p=162322 See how Medipro, a Dutch healthcare provider, increased conversions by tailoring landing pages to visitor searches. [...]

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How Medipro Boosted Conversions by 10% with Landing Page Personalization

Table of Contents

Medipro the go-to for smoking cessation care, cracked the code to turn clicks into customers with a smart dose of AI-powered landing page personalization.

Website: www.medipro.nl Industry: Healthcare providing Founded: 2011

Meet Medipro

Medipro home page

A healthcare provider specializing in Smoking Cessation Assistance, Medipro has been active since 2011 and operates 43 practices exclusively across the Netherlands. 

Their team of experienced, certified practitioners offers medically supervised treatments, making them a comprehensive choice for those seeking to quit smoking. 

Medipro is fully covered by Dutch health insurance, making their services free for all Dutch citizens.

The challenge

Medipro had a great Google Ads strategy. They targeted specific keywords, driving a steady stream of traffic to their site. 

However, the experience fell flat when visitors landed on generic pages with headlines that didn’t reflect the ad messaging. 

This disconnect left potential customers confused or disengaged. 

Creating individual landing pages for every keyword wasn’t practical, so MediPro needed a scalable solution that would seamlessly match their ads to their landing pages.

The solution

That’s when they found OptiMonk’s Smart Personalizer tool. 

Using AI, this tool automatically customized landing page headlines and subheadlines to match the keywords visitors searched for. 

With Smart Personalizer, Medipro tailored landing page headlines to align with ad messaging and search intent, delivering a cohesive journey from the moment users click an ad.

For instance, when someone searched for “stop smoking for free,” they were met with messaging like, “Stop smoking for free with Medipro” on the landing page.

Stop smoking heading
Stop smoking landing page

Later on, as they scrolled down, they also saw the personalized headline: “Stop smoking at no cost with our coaches, who will guide you and be reimbursed by your health insurer.”

This ensured that they received a personalized experience all over the site. 

They also personalized for another popular keyword: “never smoke again.” On their landing page, it appeared as “Never smoke again with Medipro coaching”

Never smoke again with Medipro coaching

Then again, if someone searched for the term: “experiences with nicotine patches” and visited their page, they met with the headline: “Experience the power of nicotine patches with Medipro.” 

Experience the power of nicotine patches with Medipro

The results

After implementing Smart Personalizer, Medipro experienced a 10% boost in landing page conversion rates, turning more visitors into demo bookings. 

Bounce rates dropped significantly as personalized content kept visitors engaged, and overall user experience improved. 

Fewer visitors left the site prematurely, and the journey from ad to conversion became far more seamless.

Medipro’s success highlights the importance of aligning ad messaging with landing pages. 

Tools like Smart Personalizer ensure that every visitor feels like the message is crafted specifically for them. 

Ready to achieve similar results? Book a demo today and let OptiMonk transform your business!

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How Gelpro Boosted Sales by 30% https://www.optimonk.com/gelpro-case-study/ Mon, 20 Jan 2025 10:49:37 +0000 https://www.optimonk.com/?p=161507 Gelpro: 30% sales surge! Discover how this health brand skyrocketed conversions with smart strategies. [...]

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How Gelpro Boosted Sales by 30%

Table of Contents

Meet Gelpro

Gelpro Australia, a family-owned business founded in 2001, specializes in providing top-quality collagen and whole-food supplements to support health and wellness.

Website: gelatinaustralia.com.au Industry: Health & food supplement Founded: 2001
Gelpro Australia home page

Gelpro Australia, a family-owned business founded in 2001 by two brothers-in-law, was born from a shared journey of overcoming personal health challenges. 

Determined to create products that could truly make a difference, they dedicated themselves to developing the highest quality collagen and whole-food supplements. 

After five years of research and development, they introduced Microactive Collagen Peptides—the first and only Collagen Hydrolysate made exclusively from Australian and New Zealand-sourced hides. 

Using a Shopify store and Klaviyo for email marketing, Gelpro combines innovation with a commitment to health and wellness.

The challenge

Gelpro had been using Klaviyo popups to build their email list, and while they got the job done, the team felt there was room to improve their conversion rates. 

Too many visitors were leaving without making a purchase, and their bounce and cart abandonment rates were still higher than they wanted. 

They knew they could do better, so they started exploring options—and that’s when they came across OptiMonk, an all-in-one solution that could help them deliver better results.

The solution

Let’s take a closer look at the solution to how Gelpro tackled these challenges.  

1. Smart Product Page Optimizer

The first step was optimizing their product pages. Instead of relying on lengthy product descriptions, they created concise summaries and benefit lists to make the pages more transparent and engaging for visitors.

Gelpro product page before-after

To determine what resonated best with their audience, they conducted A/B tests. 

The results revealed that on desktop, the benefit list outperformed other formats, leading to a 30% increase in their ecommerce conversion rate (purchases).

They were keen on mobile visitors, so they created a mobile-friendly version.

Gelpro product page

Interestingly enough, on mobile, the one with the summary worked better for them. Here, they experienced a 4% uplift in conversions. 

2. Smart Recommender

To enhance the customer experience and encourage further exploration, the Gelpro team implemented a Smart Recommender popup campaign.

This feature uses AI to provide personalized product recommendations based on the items customers are currently viewing. 

To ensure the recommendations complemented rather than interrupted the shopping experience, they were designed to appear only after 15 seconds of browsing.

Additionally, the team ensured a seamless and consistent experience across all devices by making the feature fully mobile-responsive.

Smart recommender popup

These personalized recommendations proved highly effective, resulting in a 27% increase in ecommerce conversion rates (purchases). 

3. Browsing Reminder

Every ecommerce store owner knows the struggle: converting those returning customers effectively. 

Gelpro tackles this challenge head-on with a clever Browsing Reminder. 

How did it work? 

They crafted personalized browsing reminders that highlighted products customers had viewed during their last visit. 

With sleek, mobile-friendly designs and perfectly timed popups appearing just seconds after re-entry, they made a strong impression.

Gelpro Australia home page

The results? A 4% boost in ecommerce conversion rates spoke volumes about the strategy’s effectiveness.

4. Cart Reminder

Cart abandonment was a significant concern for Gelpro, so they decided to address this issue.

They implemented exit-intent popups highlighting the products visitors had added to their carts, reminding them of their selections. 

The popups featured clean and simple designs, ensuring the message was both clear and compelling.

Cart reminder popup

The best part? Their ecommerce conversion rate grew by 6%. Convincing, right? 

The results

Using OptiMonk turned out to be a game-changer for Gelpro. 

They saw a solid boost in conversion rates across both desktop and mobile, thanks to smartly optimized strategies. 

Here’s a quick recap of the outcomes:

  • A 30% increase in purchases on desktop through optimized product pages.
  • A 4% uplift in mobile purchases by enhancing user experiences.
  • The Smart Recommender popup campaign drove an impressive 27% increase in purchases.
  • The Browsing Reminder contributed an additional 4% boost in conversions.
  • Lastly, the Cart Reminder campaign achieved a 6% growth in purchases.

By making product pages more intuitive and engaging, they improved the shopping experience overall. 

OptiMonk’s targeted interventions also helped cut down bounce rates and cart abandonment. 

On top of that, AI-powered tools deliver super personalized shopping journeys, making customers feel right at home.

Wanna see some similar results? Sign up today to see how OptiMonk can transform your business, too!

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How Mott & Bow Achieved 100,000+ Subscribers & 10%+ Popup Conversion Rate https://www.optimonk.com/mott-and-bow-case-study/ Mon, 14 Oct 2024 06:08:09 +0000 https://www.optimonk.com/?p=147432 In this case study, we’ll show you the popup strategy Mott & Bow used to achieve a 10%+ conversion rate and 100,000+ email subscribers. [...]

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How Mott & Bow Achieved 100,000+ Subscribers & 10%+ Popup Conversion Rate

Table of Contents

Mott & Bow sells premium quality denim jeans and tees for men and women. In this case study, we’ll show you the popup strategy they used to achieve a 10%+ conversion rate and 100,000+ email subscribers.

Website: www.mottandbow.com Industry: Fashion Founded: 2013

Meet Mott & Bow

Mott & Bow website

Mott & Bow is an innovative DTC brand redefining how people shop for premium denim and casualwear. 

Launched in 2013, the brand’s mission is simple: deliver high-quality jeans and tees at fair prices by cutting out the middlemen. 

No department store markups here—just affordable luxury delivered straight to your door.

The challenge

Like any growing brand, Mott & Bow needed to convert the traffic they worked so hard to get. 

The company’s marketing strategy was solid: Google Ads, Facebook Ads, SEO, and brand building brought in a steady stream of visitors. Many of these potential customers landed straight on category or product pages, skipping the homepage entirely. 

Sounds great, right? Well, not so fast… 

While Mott & Bow was seeing tons of traffic, they were also seeing a lot of missed opportunities. Many visitors would browse but leave without making a purchase. That’s when the brand realized they needed a way to engage these new visitors and give them a compelling reason to convert.

The solution

Mott & Bow turned to lead generation popups to solve their conversion dilemma. 

They implemented the Smart Discount Popup strategy, one of the highest-converting list-building tactics. 

Here’s what their popup looked like:

Mott & Bow personalized fullscreen popup
Mott & Bow's emai

Now, let’s dive into the details behind this strategy, which transformed the campaign into a conversion machine:

  1. Fullscreen popup: This attention-grabbing popup filled the screen but was beautifully designed to enhance the shopping experience, not disrupt it. 
  2. Multi-step design: The popup started with a simple Yes/No question. Only after the visitor clicked “Yes” did they ask for an email address. This two-step approach made it feel less intrusive and more conversational.
  3. Exclusive offers: A compelling offer ($26 off + free shipping) sweetened the deal for new visitors.
  4. Highly visual: The popups featured a striking image of Mott & Bow’s product, making it hard to resist clicking through.
  5. Targeted to new visitors: The popup only appeared for first-time visitors coming from Facebook, Google Ads, or organic traffic.
  6. Time-triggered: The popup appeared just one second after the visitor landed on the page, capturing attention before they could bounce away.

The results

So, did this strategy pay off? In a big way. 

Mott & Bow’s popup achieved an impressive conversion rate of over 10%. 

On top of that, this campaign helped the brand collect more than 100,000 new email subscribers in just six months. That’s a huge pool of potential customers they can now nurture through email marketing.

If you’re looking for a strategy to improve your site’s conversion rate, take a page out of Mott & Bow’s playbook. 

Visually stunning, multi-step popups might just be the game-changer your business needs. Check out these fullscreen popup templates to get started:

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How Did Desert Does It Doubled Its Email Subscription Rate with a Quiz Popup? https://www.optimonk.com/desert-does-it-case-study/ Fri, 13 Sep 2024 13:37:22 +0000 https://www.optimonk.com/?p=145660 Struggling to connect with your audience? Desert Does It was too—until a smart tweak boosted both insights and conversions. Curious how? [...]

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How Did Desert Does It Doubled Its Email Subscription Rate with a Quiz Popup?

Table of Contents

Struggling to understand your users and turn them into loyal customers? Desert Does It, faced similar issues. But with a clever tweak, they got to know their audience and boosted conversions at the same time. Curious how they pulled it off? Let’s dive in!

Website: desertdoesit.com Industry: Car accessories Founded: 2019

Meet Desert Does It

Desert Does It home page

Desert Does It may be a small brand, but they’re big on functionality. Selling high-quality truck interior accessories, they cater to a niche market that values utility and customization. 

Their product line is meticulously designed to meet the demands of rugged outdoor use, offering solutions that enhance comfort, storage, and vehicle functionality without sacrificing style.

The challenge

Like many small ecommerce businesses, Desert Does It faced two main hurdles:

  1. Understanding their audience: They wanted to use more personalized communication, but that required knowing their customers’ preferences.
  2. Turning email subscribers into customers: It’s one thing to get someone to sign up for a mailing list, but convincing them to make a purchase is a whole different challenge. 

These goals required more than just basic email marketing tactics. Desert Does It needed a solution that could gather customer data while gently nudging people toward making a purchase.

This is where ecommerce marketing agency Budai Media came in with a smart, data-driven solution.

The solution

Budai Media suggested a clever approach: using a quiz popup to collect zero-party data from new visitors. This wasn’t your average popup—it was a multi-step quiz that engaged visitors right away.

They combined a segmentational popup with the Trojan Horse strategy, first segmenting visitors and then, if they showed readiness, signing them up for their SMS list.

The quiz began with a simple Yes-No question, offering users a 5% discount just for participating.

Yes or No popup

From there, it asked a few more personalized questions designed to give Desert Does It better insight into their potential customers, for example: “What vehicle are you shopping for?

Desert Does It popup
Desert Does It popup 2

Once they completed the questions, visitors were asked for their email addresses in exchange for the discount.

Desert Does It popup 3

To take it a step further, visitors could opt to increase their discount from 5% to 10% by providing their phone numbers for SMS updates. 

This step was optional, offering more value to users without being pushy.

Desert Does It sms sign up

Let’s take a look at the settings they used in OptiMonk. 

The quiz popup appeared on exit intent or after 5 seconds on the site for new visitors only, ensuring it didn’t disrupt returning customers.

Desert Does It analytics

After subscribing, users received personalized emails with their discount code and product recommendations, nudging them to act fast with a 48-hour offer. 

The results

Let’s talk about numbers. 

The quiz popup saw a 5.77% conversion rate, meaning that 5.77% of visitors completed the questions and signed up for the email list in exchange for a 5% discount. 

This rate is far higher than the typical industry rate of 2-3%. 

Even more impressive, the ecommerce conversion rate hit 4.96%, which means that 85% of those email subscribers made a purchase, which is a significant improvement from their previous efforts. 

That’s an exceptional rate from opt-in to sale!

Conclusion

For Desert Does It, a simple quiz popup became a game-changer. By partnering with Budai Media, they were able to turn casual visitors into paying customers, all while collecting valuable data to personalize future marketing efforts. 

The results speak for themselves: a higher conversion rate and more engaged customers, all thanks to a strategy that was both simple and effective.

If your business struggles to turn subscribers into buyers, why not try a quiz popup? 

Get started with these templates now to boost your own conversion rate: 

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How eCommerce Fastlane Captured Over 3,000 Leads Monthly with Strategic Popups https://www.optimonk.com/ecommerce-fastlane-case-study/ Mon, 09 Sep 2024 09:41:12 +0000 https://www.optimonk.com/?p=144803 Ecommerce Fastlane boosted conversions 3000+/month in 6 months. Learn their lead gen secrets for turning visitors into customers. [...]

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How eCommerce Fastlane Captured Over 3,000 Leads Monthly with Strategic Popups

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eCommerce Fastlane, a top blog and podcast for direct-to-consumer brands, sought a way to convert more visitors into active leads. In this case study, we'll explore how they achieved over 3,000 conversions/month and an impressive 8.48% conversion rate in just six months.

Website: ecommercefastlane.com Blog: Blog

Meet eCommerce Fastlane

eCommerce Fastlane is a popular blog and podcast dedicated to helping direct-to-consumer brands thrive. 

Their content focuses on marketing strategies, operational insights, and tools to help brands grow. 

Despite their success, they faced a common challenge: how to engage visitors more effectively and convert them into loyal subscribers or customers. 

The solution

This is when they found OptiMonk and came up with a two-pronged strategy. 

Their approach incorporated:

1. Timed and scroll-triggered popups

To capture visitor attention at the right moments, eCommerce Fastlane introduced a popup that would appear either after a user had spent 10 seconds on the site or after they had scrolled through 15% of the page. 

The idea was simple: offer a discount in exchange for an email address. 

While this method did bring in some new subscribers, it wasn’t enough to meet their growth goals.

This strategic timing ensured that the popups appeared when users were already somewhat engaged, making them more likely to interact.

2. Exit-intent popups

Recognizing the importance of capturing last-minute attention, eCommerce Fastlane also implemented an exit-intent popup on some of their articles covering specific topics. 

This popup was designed to appear just as visitors were about to leave the site, offering a final targeted opportunity to engage them before they disappeared. 

Ecommerce Fastlane popup

This personalized popup was a crucial element in their strategy, aimed at reducing bounce rates and capturing leads that might otherwise be lost.

The results

Let’s dive into the results you’re most curious about. 

The timed and scroll-triggered popups delivered a solid 6.02% conversion rate, resulting in over 3,000 monthly conversions

In this case, a conversion meant that a user clicked on the popup, which drove engagement and created opportunities to turn those clicks into subscribers or customers.

Now, what about the exit-intent popups? 

They were even more successful, with an impressive 8.48% conversion rate. This highlights just how powerful well-timed popups can be at capturing user attention before they leave.

Let’s see the overall impact of these popups: 

  1. Increased engagement: Visitors spent more time on the site and interacted more with content.
  2. Lead generation boost: Thousands of new subscribers were added to the email list each month.
  3. Effective promotions: The popups were highly successful at promoting software solutions, free trials, and partnerships.
  4. Continuous optimization: eCommerce Fastlane used OptiMonk’s A/B testing to keep refining their popup strategies, including timed, scroll, and exit-intent variants.

Conclusion

The six-month partnership with OptiMonk provided eCommerce Fastlane with key insights into effective popup strategies for their business. 

But it’s not just about the numbers. eCommerce Fastlane’s success shows the importance of ongoing testing and of balancing the benefits of tools like popups with overall site health and user satisfaction. 

By continuously refining their approach, eCommerce Fastlane was able to ensure that their popups enhanced the user experience rather than disrupting it. 

“OptiMonk has been a valuable partner for eCommerce Fastlane. Their popup tools have helped us connect with our audience more effectively, leading to a noticeable increase in lead generation and user engagement. We particularly appreciate the ability to continuously test and refine our popups, which allows us to balance our business goals with a positive user experience. For website owners looking to enhance their lead capture and engagement strategies, I believe OptiMonk is definitely worth considering. It's been a key part of our toolkit in optimizing our site's performance”
Steve Hutt
Steve Hutt
DTC Founder - Shopify Expert - Podcast Host

Would you like to set up similar campaigns?

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How a Mystery Discount Skyrocketed Nexus Nutrition’s Email Subscribers https://www.optimonk.com/nexus-nutritions-case-study/ Fri, 06 Sep 2024 08:10:00 +0000 https://www.optimonk.com/?p=144618 Tired of email list woes? Nexus Nutrition's secret sauce turned the tide. Discover how they achieved an 11.78% email conversion rate. [...]

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How a Mystery Discount Skyrocketed Nexus Nutrition’s Email Subscribers

Table of Contents

Nexus Nutrition, faced the common challenge of building an email list. However, they turned the tables with a successful strategy, achieving an 11.78% email conversion rate and a 4.28% phone number conversion rate. Discover how they did it.

Website: nexusnutrition.com Industry: Nutrition

Meet Nexus Nutrition

Nexus Nutrition case study

Nexus Nutrition is a well-known name in the Australian health and wellness scene. Recently, they grabbed attention with a high-profile collaboration with Netflix’s Cobra Kai. 

But behind the scenes, they were tackling a significant challenge: growing their email list.

The challenge

Like many ecommerce brands, Nexus Nutrition initially relied on a straightforward approach: a discount popup during Afterpay Day, a major Australian shopping holiday. 

Discount popup of Nexus Nutrition

The idea was simple: offer a discount in exchange for an email address. 

While this method did bring in some new subscribers, it wasn’t enough to meet their growth goals.

The solution

Luckily, this was the point when E2 Agency by Jason K Williamson took control and helped Nexus Nutrition to supercharge their email list-building. 

E2 decided to try something new: instead of just offering a straightforward discount, they tapped into the power of curiosity by creating a mystery discount popup.

Customers were asked to enter their email to unlock a mystery discount, which led to higher engagement and more sign-ups.

Nexus Nutrition mystery discount pop-up form

But E2 Agency didn’t stop there. They took things to the next level with the Trojan Horse method, developed by Jason K Williamson. 

This strategy involved a two-step process: first, they asked customers for their email address. Then, once they’d opted in, they invited them to join the SMS club in exchange for exclusive perks like early access to sales and new products.

Nexus Nutrition discount popup

E2 Agency’s Optimized Welcome Series template delivers impressive results. The first email sees on average a 15%+ click rate.

Here’s the structure:

  1. Hero section with a “Click to activate” discount code (auto-applied).
  2. Short copy explaining the offer and urgency (48-hour limit).
  3. Bestsellers and top collections highlighted with 4-6 product cards.
  4. 1-3 testimonials.
  5. Final CTA to “Activate 10% savings” and shop.
Nexus nutrition email flow

The results

After installing a new popup, they saw 686 new sign-ups, generating an extra $21,000 in revenue from June to July. Before this, the previous welcome flow made no revenue for two months.

The Trojan Horse method certainly delivered—Nexus, with the help of E2 Agency, has achieved an 11.78% conversion rate for emails and a 4.28% conversion rate for phone numbers.

This case study is a testament to the power of collaboration. E2 Agency helped Nexus achieve exceptional results by taking the lead and providing guidance.

With over 11 years of experience, working with over 1,000 brands, and generating over $200 million in revenue, E2 Agency is a proven leader in the industry. 

As a lead email/SMS mentor at Daily Mentor, they are committed to helping businesses optimize their marketing strategies.

Want to see similar results for your brand? Book a consultation today.

Conclusion

These figures highlight the power of a well-planned strategy when it comes to turning visitors into loyal subscribers.

If email list-building has you stuck, try the Trojan Horse method. 

Ready to see similar results? Check out the templates below and get started today!

The post How a Mystery Discount Skyrocketed Nexus Nutrition’s Email Subscribers appeared first on OptiMonk - Popups, supercharged..

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